A conversation with Jeff Abella. After a decade of building up sustainable farming, ethical trade, and community development in Africa, Jeff Abella—and his partner, Ishan—founded MOKA farms in Cameroon, and thusly— MOKA Origins, a bean-to-bar/bag chocolate and coffee that inspires ""real social change"". Jeff is here to explain—well, first and foremost, what “bean-to-bar” is, the challenges and unique rewards of building MOKA Farms up in Cameroon, and how it feels to have been *fair trade* before fair trade was cool.
After a decade of building up sustainable farming, ethical trade, and community development in Africa, Jeff Abella—and his partner, Ishan—founded MOKA farms in Cameroon, and thusly— MOKA Origins, a bean-to-bar/bag chocolate and coffee that inspires "real social change". Jeff is here to explain—well, first and foremost, what “bean-to-bar” is, the challenges and unique rewards of building MOKA Farms up in Cameroon, and how it feels to have been *fair trade* before fair trade was cool.
Photo Courtesy of Jeff Abella.
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